Exploring the value of design.

Professor Andrew T. Walters

(Co-Investigator) Director of Research

PDR, Cardiff Metropolitan University

Andrew has 18 years of experience in the delivery of design research and commercial design projects in collaboration with industry, academia, governments and other external organisations. These projects have been based on interests that centre on applied research related to design practice. That is, an interest in how companies use design, and how that use of design can be improved through intervention at the organisational and government policy level. Andrew’s experience began with a focus on Small to Medium Sized Companies (SMEs) investigating the interplay between design and technology management. Over the years this interest has expanded to the application of User Centred Design (UCD) as a mechanism for reducing risk in product, service and policy design, and, the creation of more accessible approaches to UCD in both large and small organisations. Andrew has received over £4m in funding for such projects from bodies including Research Councils, Innovate UK, Governments and directly from industrial contracts. This includes Welsh Government funding for a range of projects that focussed on new ways of applying design in Welsh Companies and supervising or leading ten Knowledge Transfer Partnerships. Andrew is a member of the UK’s Arts and Humanities Research Council and Engineering and Physical Sciences Research Council Peer Review Colleges. He is also a Fellow of the Royal Society for the Arts. He holds a BA in Industrial Design and a PhD on “The Impact of Advanced Manufacturing Technology on Small Welsh Companies”.