As Chief Executive of the Design Business Association, Deborah works with the industry to champion the tangible and measurable impact of design in business and the public sector nationally and internationally. Her passion for design as a strategic tool that boardrooms must recognise, and her experience of the UK’s diverse and competitive design sector enable her to lead the DBA as it works tirelessly to build universal confidence in design investment and support the design industry to deliver on this promise. Deborah sits on the board of a number of industry bodies and speaks extensively. She writes things down less frequently preferring to draw a picture. And she believes passionately that design plays a pivotal role in the ability of the creative industries in the UK to shape and influence the future of the country.